The key to managing PR effectively is knowing how to work with the media and how to identify the right outlets—those that are going to be interested in your story, your news.
When starting out, you mightn’t have any contacts that are able to help…and it can seem a little daunting.
- Who do I approach?
- How do I reach them?
- What do I say?
- What shall I send? And when?
- Are they the right ‘fit’ for me?
Yet, it needn’t be like this. Over the years, I’ve come to understand the nuances of the various types of outlets—how they work, what they expect, when to reach out or back off, how to get noticed.
Whoever you’re dealing with—print, radio, TV, online—they all have slightly different personalities and ways of working. And one of the keys to effective public relations is knowing who to dance with, and when.
I’ve worked with a vast array of media outlets throughout my career and it’s the insight gained that can make all the difference.
It’s a competitive game to play and journalists are being bombarded with news daily, so when reaching out you want to make a good impression, you want them to love your release and grab it by the horns… you want it to be relevant, the perfect fit and your story to be run.
And this is exactly where PR Tactics helps—providing you with the framework and guidelines to smooth that path and help make that first impression a good one. Because remember, each time you contact a journalist, it’s your business you’re representing and impressions last.
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